Website Management Outsourcing
Website Management Outsourcing (WMO) is the contracting of the
management of your website and entire online environment to a
third-party service provider. A variant of Business Process
Outsourcing BPO, WMO is an outsourcing service typically offered to
Small and Medium-sized Business and in particular, Medium-Sized
Enterprises, that don’t have a specific internal web-marketing team.
The days where a single design agency or development company can
create and manage a successful online offering for an organization
are gone. In today’s business environment, the online presence of an
organization is increasingly layered and complex.
Online projects now require the skills of designers, developers,
hosts, project managers, editors and marketing experts in addition
to an internal project team in order to create an effective online
environment. This has fueled the need for WMO services and for
companies such as ours to make this a larger part of our business.
Please contact us if you are
interested in Website Management Outsourcing for your business.
What Does This Mean to You?
Since each business is different and the tasks required to will
vary, it means that your website management solution will be
tailored to fit your specific needs. Typically Website Management
includes website marketing, website development, website design,
support and maintenance, and website project management. As few
of the steps involved in this process include the following:
- Initial Meeting
- Creation of Needs Assessment
- Defining Goals and Prioritizing Tasks
- Executing Prioritized Tasks
- Review Task Completion
- Intelligence Gathering
- Create New Goals and Prioritizing Tasks
Intelligence Gathering includes Analyzing the following:
- Monthly Sales
- Monthly Visits
- Cost per Visitor
- Page Ranking
- Reciprocating Links
- Average Page Views
- Average Time on Site
- Search Term Reports (Monthly)
- Search Term Validation (Quarterly)
- Changes to Search Terms and Meta Information
- Changes to Website Content
- Ongoing Search Term Research
- Ongoing Search Engine Optimization
- Managing Email Campaigns
- Soliciting Customer Feedback
- Managing Pay-Per-Click Advertising (Google AdWords)
Success stories are part of the process and we will
tell you what worked for other clients and why. |
